As the project creative director for the Mercedes-Benz booth at the Frankfurt IAA 2013, I was responsible for creating a visually stunning live show that incorporated various multimedia elements. I managed a team of over 12 external vendors to deliver the final experience within an 8-month time frame, and my work included tasks such as storyboarding, motion design, animatics, sound design, set design, and post-production oversight. I successfully delivered a high-quality, unique experience that met the needs of the client and exceeded their expectations.